The launch of the all new E-Class Coupé was an extraordinary achievement. Not only because the event was an amazing success but also because it was achieved in less than a week.
BuyDoBuy Advertising invited the press representatives from a broad spectrum of the media industry, including television channels, radio stations, magazines and newspapers.
BuyDoBuy Advertising also joint ventured a major brand Biotherm, with appropriate brand association. Being a client of BuyDoBuy Advertising usually proves to be more than expected and in this event it was the case for Biotherm. All brands were lifted in profile with free gifts from Biotherm and Hugo Boss given out to each guest and a special thank you to each given at the end of the presentations.
Speaking of presentations there was a seamless and perfect co-ordination of slides, movies, sound and lighting. Even as people drove towards the showroom they would notice the extraordinary lighting effects outside the building "E-Class Coupé" prominently flashing dramatically with elegant and controlled motions just above the bold glass windows of the showroom.
Within the building itself a striking teaser image of the bonnet of the car along side the covered E-Class kept guests at an appropriate level of suspense. Decorations were coordinated in black giving the impression that indeed the car would also be a very bold black adding to the effect when it was a striking pure white in complete contrast.
First came the speeches, written and refined by BuyDoBuy Advertising. The speeches were also rehearsed the night before in co-ordination with the slides. The speeches and slides were also thoroughly researched in-depth by the BuyDoBuy team to ensure that all information was correct, appropriate and up to date.